CeBIT India, today announced its partnerships with India Electronics and Semiconductor Association (IESA), a trade body representing the Indian Electronic System Design and Manufacturing industry and MAIT, the apex body representing the computer hardware, training and software industries.

An MoU signed between IESA and MAIT with CeBIT, will give Electronics System Design and Manufacturing ecosystem players an opportunity to participate in the CeBIT show, that will take place later this year in November.

This move comes at a time when the Govt. of India has acknowledged electronics hardware manufacturing as a major thrust area; it is expected to generate a revenue of $ 400 billion by 2020.

A significant step en route for building a resilient Indian IT & Electronics landscape, the partnership between CeBIT India, IESA and, MAIT targets to achieve these mutual objectives:

• Develop the ESDM ecosystem in India and create opportunities for the local manufacturing industry
• Demonstrate India’s ESDM expertise and capabilities at the premier CeBIT India event leveraging the global and local audience that it will attract during the show.
• Influence policy making, favourable for the growth of the ESDM sector by leveraging the presence of policy makers at the event
• Further the goal of innovation and new product development

Speaking on the occasion, Mehul Lanvers-Shah, Managing Director, Hannover Fairs India Pvt Ltd.  Held that, “We are looking forward to having IESA and MAIT on board to promote the role of India’s ESDM sector. Collaborating with IESA and MAIT to promote India’s ESDM sector will augment a steady manufacturing ecosystem. IESA and MAIT have been strongly advocating India to capture a larger percent of the GDP through electronics and manufacturing. We believe that local electronics manufacturing can play a crucial part in the development of the Global and Indian IT economy, and that small and medium scale businesses are key to developing the local ecosystem. While India is making significant progress in recognizing the potential of local manufacturing, we believe that CeBIT India is an ideal platform to build and attract the opportunities in electronics system designing and manufacturing. CeBIT’s goal is to encourage investment, adoption of new technologies and catalyze innovation & entrepreneurship in India’s ESDM sector.”

The Government of India has distinguished the electronics hardware manufacturing sector as a major thrust area for the country. In this regard, IESA has done a laudable job of catalysing the growth of the domestic ESDM industry besides persistently working towards this objective.

By way of taking cognizance of the demands of the economy and the industry, the Government of India has taken a number of steps to promote the Indian ESDM sector. IESA will utilize its “ESDM Pavilion” and an exclusive ESDM Session at CeBIT Global Conferences involving DeitY (Department of Electronics and Information Technology) and industry players, to augment the ESDM focus at CeBIT India 2014.

“Consumer demands for electronic products have registered remarkable growth over a decade and IESA understands the global potential ESDM sector has to offer. For tapping these global market opportunities, National Policy on Electronics plays a very crucial role.  IESA is focused on the implementation of these policies at ground level and believes that CeBIT’s entry to the Indian market will be a significant stepping stone for Indian ESDM industry in global markets. Through this participation, our aim is to present India as the most  favorable investment destination and provide an interactive platform for Indian & Foreign companies to seek opportunities for mutual collaboration and joint ventures,  while leveraging the presence of policy makers to put across our recommendations to the government for growth of the sector,” alleged Mr. M.N. Vidyashankar, President, IESA.

“The MOU will open up vast vistas of opportunities in collaboration between and global and local players in the ESDM space. It is expected to enhance B2B transactions in a variety of verticals to the best advantage of all stakeholders and strengthen the ESDM ecosystem in the State,” he further supplemented.

MAIT from its quarter has played an important role in empowering a policy framework for the hardware manufacturing ecosystem and is contributory in attracting investments in the IT/electronics manufacturing space. MAIT has been influential in advocating local manufacturing and has been persuading SMEs to be able to take part in local electronics, design and manufacturing. By means of this subsidized pavilion exclusively for SME members, MAIT furthers a step towards promoting manufacturing amongst SMEs.

“MAIT have been pursuing the SME trail by monitoring its effectiveness and dynamism, the SME segment has lately come into the limelight with increased focus from several government institutions, corporate bodies, investors, banks and associations. Needless to say SMEs are an important constituent of the ESDM ecosystem. MAIT understands the policy focus and thrust that the SME sector needs to capture robust economic growth. MAIT intends for SMEs to flourish in a organized way, utilizing the latest hardware and networking technologies, which spruce innovation helping them move beyond cost and an event of the stature of CeBIT helps SMEs build clusters of competencies and gives fillip to their capabilities” states, Anwar Shirpurwala, Executive Director, MAIT.

The international CeBIT show is scheduled for Business IT, ICT and ESDM exhibition in India, dedicated to boost new business in the Indian IT / ITes and ESDM markets and create a platform for generation of new national and international business opportunities, drive new ideas, profitability & growth in India with an exposure to the International markets. The first edition of CeBIT India will take place in 2014 at the Bangalore International Exhibition Centre, (BIEC) on Tumkur Road in Bangalore.