Published On: Sat, Jun 21st, 2014

Samsung engages the biggest names in Soccer for an exhilarating new Galaxy S5 campaign


Samsung Electronics Co. Ltd. has propelled into action an exhilarating football theme campaign for its newest flagship device, namely the Galaxy S5, in India.

According to the company, the global consumer marketing campaign, dubbed Galaxy 11, features 13 top football players from the world over making use of Galaxy S5 and extra Samsung devices in an attempt to save the planet from alien domination in a football match.

Elated at the launch of the campaign, Mr. Asim Warsi, V.P., Marketing, Mobile & IT at Samsung India said, “Samsung’s marketing history has been about creating unique campaigns and this new campaign embodies the same philosophy by combining the best of two worlds – Technology and Sports. To further encourage consumer engagement and celebrate the spirit of the football season, we have launched exciting consumer offers including free trips to Europe and other attractive advantages for our consumers.”

Samsung alleges that the new campaign at hand captures the intense training regimen of three of the best football players in the world – Lionel Messi, Cristiano Ronaldo and Wayne Rooney – supported by the Samsung Galaxy S5. Samsung devices equipped with features like water-resistant functionality, faster auto-focus, followed by heart rate monitoring and dedicated fitness tools, allowing players to perform paramount.

In the meanwhile, Samsung has also launched a consumer promotion offer for a free trip to Europe. Among the patrons who purchase a Galaxy S5 between June 14 and July 15, 2014, 11 lucky winners will avail an opportunity to bag a sponsored trip to watch Lionel Messi and Cristiano Ronaldo in action in Europe.

Additionally, customers are being presented delightful schemes such as Rs. 10,000 exchange value on their old smartphone, followed by pickup – drop care service and one time screen replacement on purchase of Galaxy S5.

Bracing this campaign, Samsung has also released the Galaxy 11 Anthem to celebrate the unifying spirit of sports and fervent ardour of football aficionados across the country.

  • The video has been shot by noted music video director Chris Sims of DNA (Usher and Christina Aguilera fame) working with famed choreographer Jamaica Craft to create the upbeat football “dance” for this summer. Fans can also enjoy this lyrical and edgy anthem with the “Football Will Save the Planet” music video.

The Galaxy 11 squad takes account of: Lionel Messi (Argentina; Captain), Cristiano Ronaldo (Portugal), Wayne Rooney (England), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Franz Beckenbauer (Germany; Manager).

About the Author

Jawed Akhtar

- A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

Samsung engages the biggest names in Soccer for an exhilarating new Galaxy S5 campaign