Published On: Wed, Sep 3rd, 2014 appoints Anurag Patnaik as the Senior Vice President

Vserv has appointed Anurag Patnaik as the Senior Vice President. He will play a crucial role as a catalyst to the company’s aggressive growth trajectory. He will also strengthen the product technologies and strategically augment its award winning mobile solutions. He brings along with him 17 years of multi-disciplinary experience across digital advertising, mobile, media & big data.

Speaking about the appointment, Dippak Khurana, CEO  & Co-founder, said, “Anurag joins the Vserv team at a stage where we are scaling up to catapult into our next growth phase. As a company, we continue to focus on fast paced innovation by infusing data and predictiveanalytics to create game changing mobile marketing solutions. This is primarily to engage the next billion users in the emerging markets, propelling the mobile advertising industry. His unique global experience in dealing with digital products combined with our expertise will accelerate our scalability to make us stay ahead of the curve.”

On the other hand, talking about the new role and responsibilities, Anurag Patnaik, SVP – Product, said “I was impressed with how Dippak Khurana and Ashay Padwal’s astute leadership has built Vserv into a strong multi-product organisation serving the emerging markets, in a very short period of time. I have always believed in the untapped potential of the mobile medium in the emerging markets and I am glad to be part of this team that shares the same vision.”

Prior to joining he has worked with organisations like, Nielsen/McKinsey Co., OpenWave Inc., Yahoo! and Disney and many others.

About the Author

Heena Gupta

- A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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