Published On: Wed, Jun 18th, 2014

Openbravo makes stronger its presence in the Retail market

Openbravo, the Commerce Platform for nimble retailers and a parallel ERP Platform has reinforced its presence in the retail market said the company in a release.


The company’s recent study reveals that the IT investment urgencies are concentrated on mobile, cross channel and cloud capabilities that are adapted for the emerging Industry challenges.


Openbravo said in a press release that “in spite of the ongoing rapid growth of online retail, physical stores will continue to be the main driver of total retail sales for several more years to come. 89% of total sales in developed markets and 95% in emerging markets still happen in physical stores. The new cross-channel reality however, forces retailers to give physical stores a totally new role and therefore provide them with new solutions. As a result, 79% of retailers have increased their store IT budget, this year, which seems to be a trend that will continue in the coming years.” The same study highlights that the mobile POS is receiving more importance with an expected increase by a factor of 3.

To be able to thrive in the midst of these new-fangled market dynamics; the Openbravo Commerce Platform makes available an advanced web and mobile point of sale pooled with comprehensive back-office functionality that assists retailers to offer a better shopping experience, followed by higher merchandise agility, efficient online channel integration, seamless supply chain operations, besides fully embedded analytics.

By way of this solution retailers can now compete more efficaciously by means of preparing their physical stores for their new strategic role to become a seamless step in a cross-channel world.

The Company claims that  patrons like Escapade Esports, Keeprs, Orchidis Jardin, Halsted, BUT ,PT. Bintang Indo Jaya (Rotiboy), Supplies Now Inc,, Khayal Alwataniya or London Business Group have already incorporated the company’s solutions and have improved store operations. It also claims that the list is expanding by incorporating big operations such as the recent La Europea in Mexico, a national wine and spirits market leader with 48 stores and more than 20,000 products.

Ismael Ciordia, CTO and Product Management Director at Openbravo said This study has reinforced our strategic commitment to the industry and, in particular, the relevance of our mobile point of sale as a differentiating solution embedded in a superior Commerce Platform”. He added Nowadays, there isn´t a similar web and mobile solution in the market which is also able to offer, for example, proven offline capability to work in areas where internet connectivity remains poor. With regards to our roadmap priorities, in 2014 we will continue to invest to further enhance our functional footprint as well as our powerful analytics module. For example, we will be informing the market shortly about new upcoming cross-channel capabilities and improved customer-centric functionalities. These also include the interest in strategic deals with other leading companies in this field – either software or hardware providers- that help to improve our offer and to reinforce our positioning”.

About the Author

Jawed Akhtar

- A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

Openbravo makes stronger its presence in the Retail market