Published On: Sat, Mar 8th, 2014

Lava is India’s 5th most trusted mobile handset brand: TRA Brand Trust Report 2014

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New DelhiLAVA, one of the fastest growing brands in the mobile handset industry, has emerged as the 5th most trusted mobile handset brand in India as per the Trust Research Advisory’s Brand Trust Report 2014, ahead of many other Indian handset brands. LAVA has also bagged the 75th position among the top 1200 most trusted brands in India as per the report.

Every year TRA conducts primary research with consumers and other external stakeholders to assist business decisions, and give brands’ insights on consumer behavior. The Brand Trust Report is an annual study based on a primary research conducted across 16 Indian cities, based on Trust Research Advisory’s proprietary 61-attribute Trust Matrix. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.

The Brand Trust Report makes a list of about 1,200 Most Trusted Brands from 211 categories amongst 20,000 unique brands produced in the study.

Commenting on the report Mr. Hari Om Rai, Chairman & Managing Director Lava International shared, “We are immensely honored on being recognized among the top 5 most trusted mobile handset brands by Trust Research Advisory, especially at a time when multiple brands are operating in the market. At Lava, it is our constant endeavor to innovate and develop great value for our consumers and we are happy that our efforts of touching and changing the lives of millions of Indians are getting recognized”.

In comparison to the previous year’s report, Lava’s performance and brand reputation has scaled up by a huge margin. In 2013 Lava was ranked at No. 211 in the overall ratings against No. 75 in this year’s ratings.

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About the Author

- A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

Lava is India’s 5th most trusted mobile handset brand: TRA Brand Trust Report 2014