Infibeam has announced the introduction of IGNITE program for merchants and sellers. This program will allow the merchants and sellers to gain access to millions of Infibeam.com’s customers along with the expertise of Infibeam’s team for their digital marketing needs at a very nominal cost. IGNITE is an exclusive business program which will offer the merchants combo of marketing & distribution.

Talking about this new initiative, Advit Sahdev, Head Digital Marketing, Infibeam said, “We are extremely excited to open up our marketing expertise to help merchants build a successful online business.”  One of the interesting features of the program is ‘Buy Button’ placed on Infibeam.com’s product description page. On clicking the Buy Button customer will be redirected from the Infibeam product detail page to the exact product on the merchants own online store. The merchants then control the user experience on their own website to close the transaction and can also up-sell other products to the customer.  The customer identity of Infibeam can be used on merchant store (through “Login By Infibeam”) to complete purchase.

On the occasion of this launch, Mr Prakhar Gupta, Head BuildaBazaar, Domestic Operation commented, “At Infibeam we always try to add more value to our merchants by introducing new initiatives and programmes which help the merchants’ to grow their business. IGNITE will help a lot of merchants in establishing a brand of their own and will definitely fast track their growth; giving them an edge over the competition.”

The program also enables the sellers to make their products available on other marketplaces. All these services come bundled as a package and merchants or sellers can either upgrade from the existing Infibeam / Buildabazaar plan or opt directly for this programme to avail the benefits.