Published On: Tue, Jun 3rd, 2014

CRMnext first Indian product company to bag Asian Banker CRM Technology Implementation Award 2014


CRMnext, a global Customer relationship Management product company braced with practice leadership in additional eight industry verticals, has been acknowledged as the winner of the ‘Best CRM Implementation Project Award’ in the course of the eighth Asian Banker Technology Implementation Awards Programme.

the asian banker

The event from its corresponding end was organised at the Kuala Lumpur Convention Centre, Kuala Lumpur on May 21st 2014. The awards ceremony which was held in collaboration with The Asian Banker Summit 2014, is the prime annual meeting intended for decision makers in the financial services industry in the Asia Pacific region.

“We are extremely pleased and honoured to receive this award. This award is yet another feather in our cap showcasing our innovation leadership in the CRM space and highlights our commitment to deliver excellence to our customers as their preferred technology partner.” alleged Sushil Tyagi, Director Global Sales and Marketing, CRMnext, on the side-lines of the award ceremony.

CRMnext clienteles takes account of large banks in addition to global financial services brands like HDFC, ICICI, Axis, TATA AIA, Reliance, Max, Fullerton etc. It has empowered its clienteles to be able to carry out an all-inclusive CRM project on a single platform in order to attain its “One bank” vision. The solution, delivered courtesy; CRMnext, encompasses an across-the-board array of functions together with customer service, sales force, marketing automation and business process, followed by document management system, digital application platform, reporting as well as analytics. Its patrons have achieved a 360 degree customer view in addition to an integrated customer service and sales platform.

At HDFC Bank, the solution from its part was executed across all channels as well as devices, together with branch, mobile banking and internet, embracing more than 40,000 users plus workforce of around 73% personnel. It has brought about remarkable augmentations in lead conversion rate, cross-selling and sales turnaround time, besides reduced customer complaints by way of 30%.

The awards programme, coxswained by The Asian Banker and arbitrated by global bankers, IT researchers and specialists, stands the most prominent of its kind. A three month long assessment procedure defines the winners hailing from across Asia Pacific, Africa as well as the Middle East. The winners are then acknowledged at a scintillating affair that hallmarks their endeavours in making use of the paramount technology to be able to run their institutions as well as make available enhanced products as well as services to their patrons.

CRMnext Overview

  • CRMnext has empowered its patrons to be able to make available a “One bank” vision through a single strategy execution platform to coalesce its service, sales, as well as measure relationship management procedures
  • Its new-fangled solutions have provided remarkable augmentations in terms of cross-selling, lead conversion rate and sales turnaround time, in addition to reduced customer complaints by way of 30%
  • The solution from its corresponding end is offered across all channels like branch; call centres, field; all mobile platforms together with iOS, Windows, Android etc.; besides devices like smartphones as well as tablets.

About the Author

Jawed Akhtar

- A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

CRMnext first Indian product company to bag Asian Banker CRM Technology Implementation Award 2014