Today’s media executives are confronted with the dilemma of meeting the overwhelming consumer demand for TV Everywhere, while maintaining the cost efficiency, agility and scalability necessary to succeed in an over the top (OTT) world.

Frost & Sullivan from its barrio finds that increasingly ubiquitous broadband adds flame to the fire, as it drives an upsurge in video viewership from personal devices reading in the league as tablets, smartphones, gaming consoles and smart TVs. Despite the fact that- these multiscreen opportunities are lucrative, there are but technological challenges in creating a live video workflow with the scale and flexibility to be able to deliver a high quality, live multiscreen experience.

Cloud-based solutions from their part have come of age to facilitate businesses to be able to meet these challenges by way of delivering business agility, elastic capacity and lowered upfront investment. Nevertheless, many media and entertainment businesses have a perception of cloud that is rooted in earlier generations of the technology, resulting in outdated misgivings.

Frost & Sullivan’s latest white paper, Empowering Multiscreen Workflows through the Cloud, debunks four key pitfalls media companies often fall into when considering the cloud for arraying online video offerings, and affords best practices for success in a cloud-based video ecosystem.

The analysis is based on discussions with leading programmers and broadcasters, whose insight sheds light on current production environments and expected growth patterns, which, combined with Digital Media analyst insights, reveals a pulse on the industry’s status today and its future needs.