Published On: Wed, Mar 19th, 2014

An ingenious approach to enterprise mobility is the need of the hour


BANGALORE: The latest Citrix survey revealed that Indian companies recognise the compelling need for enterprise mobility adoption due to factors such as IT consumerisation and increased mobile device proliferation. Nevertheless the potential is marred by inhibitors reading in the order of security and data breach, integration issues, regulatory compliance, high cost etc.

enterprise mobility

The research for the Citrix Enterprise Mobility survey was conducted by Zinnov with 130 IT and business stakeholders in 65 organizations across India. Following are some of the key report highpoints:

Though enterprise mobility use cases are fast evolving, less than 50 percent of the enterprises today have defined enterprise mobility strategy of any form

It is progressively more and more being realized by the enterprises that defining a well-planned approach towards enterprise mobility deployments can gain maximum user acceptance, reduce time to ROI as well as alleviate security concerns

In view of that, enterprises are required to define a comprehensive enterprise mobility strategy encompassing “User Devices“, “Enterprise Mobility Applications“, “Data Accessibility & Network Connectivity” and “End Users of Enterprise Mobility” to realize maximum productivity and operational improvements.

Cherry-picking an integrated solution from a single vendor might potentially help ensure homogeneity, minimize support issues and reduce costs thus maximizing ROI for enterprise mobility deployments

Key drivers for Enterprise Mobility Adoption

· 70 percent Technology stakeholders says that unified communications is a key driver for enterprise mobility.

· The second most valuable driver was increasing collaboration amongst employees, resonated by 60 percent of technology and business stakeholders

Key applications mobilized by enterprises

· 97 percent of respondents said that they have deployed corporate email through enterprise mobility solutions

· In the near future, enterprise grade applications such as CRM (planned by 38 percent organizations), ERP (planned by 40 percent organizations), SCM (planned by 31 percent organizations), Sales Force Automation (planned by 25 percent organizations) as well as Time Management / Billing & Field Service / Order Booking applications (planned by 25 percent organizations) are the key applications that are expected to witness mobilization

Key benefits of Enterprise Mobility

· Respondents admitted that the top three benefits they accrued through enterprise mobility included improved productivity, enhanced competitiveness and ensuring better customer service

Success Factors

· The respondents identified that ensuring deployment of only approved mobile applications, business rules adherence in mobile applications, ensuring enterprise procedural controls and availing integrated solution from a single vendor are crucial for the successful implementation of Enterprise Mobility strategies.

· For organizations to have a comprehensive strategy on mobility, respondents identified the following key mainstays:

User devices - Android (84 percent respondents), iOS (62 percent respondents) and Windows Phone (46 percent respondents) are gaining popularity necessitating organizations to support multiple platforms for enterprise mobility applications

Applications – After email (96 percent respondents), CRM (68 percent respondents) and Unified Communications (64 percent respondents) form the key applications desired by business stakeholders

Data accessibility – Desktop and App Virtualization, and Cloud based data storage solutions can help organizations ensure seamless access to data, which becomes essential for a highly mobile workforce

Users – Employees prefer user friendliness of apps, easy authorization, less device downtime and support for both work and personal devices

Praveen Bhadada, senior director, Zinnov Management Consulting, alleged that: “Enterprise mobility holds tremendous potential for enterprises in improving overall productivity, connecting with the customers and opening up business avenues. However, consistent user experience, without the compromise of security is the key for any successful mobility deployment.”

Supplementing that – “A homogenised mobility deployment can help enterprise plug the security gaps and maintain highest level of usability. The acceptance has already started coming, the onus now lies on the vendors to provide a comprehensive solution towards mobility needs of enterprises.”


About the Author

- A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

An ingenious approach to enterprise mobility is the need of the hour