Lava, one of the leading Indian manufacturers has been acknowledged as one of India’s Most Promising Brands by World Consulting & Research Corporation (WCRC). This indicates that the brand has witnessed immense growth in terms of consumer penetration and has also innovated in terms of products and marketing techniques. WCRC has notified 100 brands in 20 industry categories to form the Most Promising Brands of India.

Speaking about this achievement, Hari Om Rai, Chairman & Managing Director Lava International said, “We are ecstatic on being chosen as one amongst India’s most promising brands by World Consulting & Research Corporation. We thank WCRC and E&Y for bestowing this award upon Lava. In alignment to our core values, we are constantly making efforts to provide innovative and value for money products that offer great experience to our consumers. Recognitions like these are a great confidence booster in Lava’s journey of becoming a global consumer brand from India.”

The process of selection involves primary and secondary research done by WCRC. The project concluded with a research based listing of India’s Most Promising Brands in a well-designed coffee table book format along with a digital and broadcast format. Along with the promising brands, this platform also felicitated entrepreneurs and brand guardians that have lead these brands to the stature of being the Most Promising. Moreover, along with the award Lava’s journey was featured into a 2-minute editorial film. It highlighted the core values and attributes of the brand.