VAS Asia 2014, the much awaited tech and telecom event is scheduled to be held on 11 July, 2014 at the Le Meridien, New Delhi. This is the 15^th year of the event organised by Bharat Exhibitions since 2005. The immense industry support has made this event one of the largest and important one catering to the Mobile Value Added Services (MVAS) segment. This important event is recognised and authorised by various technology and telecom sectors like, Department of Telecommunications (DOT), Department of Electronics & Information Technology, Ministry of Communications & IT, Government of India, COAI, AUSPI, ISPAI, GISFI, ITU-APT, TUGI, PTCIF and ICA.

This year the VAS Asia Conference and Exhibition will focus on providing a strong platform to the issues related to Mobile VAS space. Experts from the industry will debate and give insight about the same. Along with this they will also analyse the current state if VAS ecosystem and also suggest measures to combat them. Moreover, they will also through light on the innovative marketing tools which will help in enhancing the diffusion of VAS adoption in the 3G and 4G ready India.

The event will also target issues related revenue generation from 4G and LTE networks and ways to create new revenue streams with the use of mobile messaging. Topics related to the evolution of mobile content in India and innovative Mobile VAS offerings, understanding the effects of convergence to the dynamic landscape of Mobile VAS, maximizing your marketing capabilities through mobile advertising, opportunities & challenges of location based services in India and understanding the dynamics of fast changing landscape of mobile entertainment will also hog the limelight this time.

Shashi Dharan, Managing Director, Bharat Exhibitions, says “The conference will help in strategizing a strong vision for MVAS Landscape in India as it is an ideal stage between the key influencers and decision makers under one roof. The renowned industry professional from APAC and SAARC countries would share their knowledge”.

This year the event will witness the contributions from 25 visionary speakers from India and APAC region and more than 30 exhibitors both from domestic and international industry will showcase their products, applications and solutions for the MVAS Industry.