Published On: Wed, May 7th, 2014

OPPO Mobiles swells maneuvers in the India Market; gives budget smartphone


OPPO India, a worldwide technology brand with presence in places as North America, Europe besides Asia has declared strategies for a resilient service network expansion in India with a target in excess of 200 service centres in the next one year. OPPO at present retails in 12 major cities – New Delhi, Mumbai, followed by Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow. Of late OPPO propelled into action its 3G-enabled budget smartphone OPPO Joy in the India Market, steering the young generation as well as first-time smartphone users.


Available at a price of Rs.8, 990, the new full-touch OPPO Joy arrives with a sleek exquisite look, ColorOS (based on Android4.2), dual-SIM capabilities in addition to a unique feature called Hotknot. Hotknot not only facilitates faster, limitless transmission but secure file sharing as well. This impressive technology takes low power consumption plus offers fast transmission speed at zero cost. OPPO Joy stands as the first smartphone in India market to arm this technology.

Buttressed with ColorOS, the OPPO Joy can effectual offer users the ultra-operating experience as on the flagship devices of the brand. Users would be able to delineate their own gestures for waking up the device, music and shooting features, and other features on the phone. The OPPO Joy also comes with O-Cloud. It not only gives the user 5G cloud storage space aimed at free but, also easy access to be able to upload as well as download their stored pictures, music, videos and other content anytime on their OPPO smartphones besides computers. OPPO Joy also empowers unique features like Photo album cloud storage, Backup of contacts and SMS messages, Find your phone mode plus extra security of phone data too.

Not like other products in this category, the OPPO Joy is but a smartphone in the actual sense. Starting from the looks to the works, the phone comprises Nano surface coating technology and features a 4.0” WVGA HD screen that is super sensitive, which from its part makes operating with long fingernails or wet hands easy and free, even when the user wear gloves. The device has a 3-megapixel rear plus 0.3-megapixel front (Fill light) camera, power-packed 1.3GHz dual-core, a 4GB user memory, a microSD slot that supports up to 32GB storage and a 1700mAh battery.

As stated by Mr. Tom Lu, CEO, OPPO India, “Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense. For the new users, smartphones are like new toys, what really matters is quality as well as availability. Customers always come first during our business operation. This is why we are bringing OPPO Joy to local market, as well as why we target to an aggressive service network expansion, the latter would be one major step ensuring customers of our commitment to better serve them, and is one stepping stone to take forward our plan of achieving global growth targets.”

So far, OPPO currently has 5 phone models available in the Indian market with a target product portfolio of over 10 smartphones by the completion of the year. The company will be targeting a mix of multi-brand retail and channel partners, small format stores and self-branded stores for the network expansion drive.

The leading Chinese smartphone brand cleaved its entry into the Indian market in Fiscal 2014 with its flagship device OPPO N1 that is the world’s first smartphone with a 5.9” screen, followed by 206-degree rotating camera besides rear touch panel. Moreover; the OPPO N1, the brand’s current India portfolio takes account of the OPPO R1, OPPO Find 5, OPPO Neo and OPPO Joy. However, the much-anticipated Find7 is said to come in mid-year.

About the Author

Jawed Akhtar

- A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

OPPO Mobiles swells maneuvers in the India Market; gives budget smartphone