Published On: Tue, Jul 8th, 2014

Lenovo partners with YUWA to empower rural girls


This football season is turning out to be very impressive and interesting. In order to make it more interesting Lenovo has partnered with YUWA an NGO which empower rural girls through football to represent India in the USA Cup. The football team named SuperGoats consists of 18 girls from Jharkhand, who are trained by the NGO.

Speaking about this association, Bhaskar Choudhuri, Director, Marketing, Lenovo India said, “The SuperGoats story is a celebration of the indomitable human spirit. We are proud to be associated with this team. We are privileged to document their achievement and aid their preparation with our Lenovo devices. For them as for us, technology is not just a badge; it is a tool “for those who do”.

Lenovo will document SuperGoats amazing journey and will also offer technological support throughout the entire process. Along with this the company will also create awareness about the girls and the US tournament with #BleatforIndia initiative which will help in grabbing the attention of many and will also create support for the homegrown football team.

“In rural Jharkhand, one lakh girls are trafficked every year, six in ten can’t read or write, and seven in ten drop out of school before passing 10th standard.  Six in ten girls get married when they are still children.  The future changes when a girl joins Yuwa. Girls in Yuwa spend an average of 1,000 hours in our program every year. Society teaches girls to fit in. Yuwa coaches girls to stand out. We’re grateful to Lenovo for joining this campaign to take the first team ever from India to USA Cup, the biggest football tournament in the United States.” said Franz Gastler, Executive Director and Co-Founder of YUWA.

The team of these talented 18 girls is also set to play in the tournament from 15-19 July. They will be competing with some of the best teams of the world.

About the Author

Heena Gupta

- A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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Lenovo partners with YUWA to empower rural girls