Flytxt the provider of Big Data Analytics solutions enable CSPs to derive measurable economic value from subscriber data, has been recognised as a leader in Marketing Analytics Category at the 2014 Frost & Sullivan India ICT Awards. Flytxt allows the Communication Service Providers (CPS) to increase revenue, reduce churn, enhance customer experience and generate new revenue streams through its integrated multi-dimensional analytics powered solutions. Presently, in its 12^th year, the Frost & Sullivan India ICT Awards certifies the companies and individuals, who have pushed the boundaries of excellence, risen above competition and demonstrated outstanding performance in the information and communications technology sector in India.

Abhay Doshi, V.P., Product Management and Marketing, Flytxt said, “We are delighted to receive this recognition from Frost & Sullivan for our advanced analytics platform and solutions. It validates our strategy to offer a total solution portfolio of technology platform, business applications and enabling services leveraging our proprietary integrated multi-dimensional analytics framework, to enable CSPs to generate more than 10% economic value from available data.” He further added, “We have already developed and deployed strong internal and external data monetisation use cases for our customers across the globe, delivering 2-7% economic impact to them consistently.”

Flytxt solutions are arrayed with more than 50 CSPs across Asia and EMEA. The firm derives their data analytics-driven intitaives for customer experience and revenue management as well as for insight monetisation through enabling adjacent services like mobile advertising.